marketing strategy
Why is marketing important? If you think of sales as storytelling then marketing is the story your team tells. Who is your company? What do you offer? Why are you the best choice for your prospects? Answering all of these questions is the foundation for a killer marketing plan.
Every great story has the same core pieces: There's a main character (your customer) and they have a problem! The main character meets a Sherpa (that's YOU) who understands their challenge and gives them a plan (these are your services). This plan calls them to action, in other words you and your customer partner together and success ensues! The story of how you take your customer from challenge to success is your marketing foundation.
That's where we come in! We help SERVICES COMPANIES navigate obstacles and see around corners and we know how to create a strategy that engages. We're experienced marketing strategists - and we want to channel that expertise into helping you develop and execute amazing marketing that drives revenue for your company!
HOW WE HELP
Marketing Strategy
Brand Strategy & Positioning
Customer Segmentation
Content Marketing Direction
Social Media Audit & Playbook
Unique Selling Proposition
Positioning & Messaging
Target Audience Identification
Persona Development
Product Launch & Promotion
Email Marketing Best Practices
Market Research & Analysis
Event & Experiential Framework
Analytics & Data Insight
Campaign Development
Content Strategy + Development
Account Based Marketing
Industry Trends & Insights
Planning & Execution Roadmap
Digital Strategy Development
Local & Field Marketing Playbook
Product Launch & National Promo
Training & Development
Customer Journey Mapping
Tradeshow & Event Strategies
PR & Media Relations
Digital Footprint Optimization
Collateral & Asset Development
Marketing Execution
Trade Area Analysis
Rebrand & Refresh Initiatives
Print Production & Sourcing
Local Marketing Activation
Training Programs & Materials
Email Marketing
In-Store Merchandising
Direct Mail Programs
Social Media Management
Community Outreach
Digital & Creative Deployment
Brand Consistency & Compliance
... and so much more!